Bruce has over thirty-five years of experience in producing animation for broadcast, web, and theater. His roots are in traditional, hand-drawn animation and cover all aspects of character animation — from storyboarding and character design, to layout and producing hand-drawn key-frame animation. His other areas of expertise include directing digital 2D and 3D animators on motion and timing of digital productions. Bruce was co-owner of Reelworks Animation, which was an advertising industry mainstay, from 1981 through 2012. In 2012, he founded his new production company, Rowboat Animation, and has continued on with the same love of craft that created the many memorable award-winning productions which were the hallmark of his Reelworks years.